January 10, 2011 at 1:19 PM
filed under In the LAB, Soul Winners
Tagged bears, Film typography, Fonts, Kartemquin, pancakes, Smoky Mountain Pancake House, Smoky Mountains, Tennessee, The Land of the Smokies, Typeface, Typography
As a former graphic artist for several newspapers in Ye Old Age of Print I am very sensitive about fonts. New to me; typography in films for lower thirds, title pages and your marketing campaigns. Can you tell I’m a newbie? I am not even sure what you call all of it collectively. Being a veteran of 137 Films there’s a definite calling card and style with every film put out in keeping with the wonderful theme of science. Their Executive Director; Clayton Brown is also a veteran designer from the print world and has done a great job in building a strong brand for his movies and merch.
With our production Soul Winners it has been really fun to experiment with fonts and art from the movie as we push forward in our branding strategy for the picture. Really– nothing upsets me more than when you have a gorgeous doc and you dump a generic lower third into the piece. So I swore to my own self I would not be a guilty party. (Although Helvetica is so enticing and easy.)
After a visit to Half Price books to unload 10 years worth of bad paperbacks; this book caught my eye– The Land of the Smokies: Great Mountain Memories. While the book feels focused on the 1950s, (America’s real good time) whenever I visit this region of Tennessee I feel like the only thing that has budged and moved forward in time are the gas stations and Applebee’s. But as I think stylistically about fonts and details– I can’t help but be drawn to the above signage. Maybe it’s that undeniable combination of bears and pancakes. (Click the photo and it leads you to photographer Brent Moore with a great Flickr account.)
Alphabet Dreams;
Carole
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Related: I think Typeface pretty much wins it on building a brand around your doc.
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